In the digital age, the definition of marketing collateral has evolved to include digital assets like website, eBooks, etc.Most
likely you already knew that :) What you want to know is whether
brochures are still relevant. Do people still interact...
Showing posts with label Branding. Show all posts
Showing posts with label Branding. Show all posts
Branding In India
With all its top management issues and legal hassles, the Tata brand name still enjoys strong appeal.Walmart
didn’t just buy an e-commerce company in India, they bought Flipkart-–a
brand. Just because a company is making losses, doesn’t mean that its
brand is not valuable.The case of Maggi’s resurgence after Nestle India was cleared of any misconduct is a case in point.Be
it in India or in more evolved markets, branding plays a role in
earning the psychological goodwill in the mind of their...
What’s the difference between a branding, brand identity and logo?
What is the relation between a brand & its logoFor starters, a logo is not a brand. Logo design is definitely a part of a brand and its identity, but it is not everything.Let’s understand the meaning and purpose of each of the following before looking...
Build A Lifestyle Around Your Brand
Early this week, at OH! Design Studio, our branding team was brainstorming a new product launch for a client.How do you create desire for a product, we asked the team.Customers
have access to a broad spectrum of products and the choices are
limitless....
OH! Design Studio: Branding Agency in Mumbai
OH! Design Studio is one of the leading branding agencies in Mumbai, India.The firm is an integrated creative and digital branding company and provides strategic branding, design and digital services across various sectors and verticals.From brand strategy...
OH! Design Studio Created Brand Identity For Al Kiera
OH! Design Studio recently designed the brand identity of Al Kiera — an upcoming child development and learning school in India.Not
all children of school age develop at the same pace. Some growth
barriers develop into more serious problems that...
What is Rebranding?
Rebranding can be defined as the process of changing the image of a company. It’s a marketing strategy which involves redesigning brand identity and visual assets for marketing materials, along with repositioning the company strategically. Sometimes...
3 Branding Basics Every Graphic Designer Should Know
I’ve observed a lot of graphic designers focusing only on making their designs beautiful. Often they forget that every design has a purpose and that is to communicate a message or some information to its target audience effectively.
Different Strokes...
Brand vs. Branding
What is meant by a brand and branding?
In a very narrow sense, brand is the unique name or symbol that identifies the seller of goods or services. But 'brand' is much more than that.
A brand for a company is like a reputation for a person. On the other hand, branding is the process of building a brand (reputation). The purpose of branding is to create a pull for the brand in the market so that it resonates strongly with the target customer.
Read more to understand what is a brand and what is...
OH! Design Studio- Branding Agency
Branding agency OH! Design Studio is headquartered in Mumbai, India and was
established in 2006.
OH! is an integrated creative and digital firm
in India. The company provides branding, design and digital services across
various sectors and verticals.
About...
Highlight The Brand And Its Message, Not The Design
Brand design and communication design has to do more than just look good.
“Design is not just what it looks like and feels like. Design is how it works” – Steve Jobs.
So what makes great design for brand communication?
Great design...
3 Things to Tell Your Package Designer for Successful Product Branding
Branding and packaging design agency OH! Design Studio highlight three strategic packaging tips for successful product branding.
It is very difficult to separate consumer’s perception of the brand from its product packaging. That makes product...
What is Target Audience and Why is it Important for Branding
Is it possible for small businesses to compete with large brands?
Some would consider that established brands have unlimited funds for marketing or at least amount so huge that they easily hog whole market share. With a clearly defined niche...
Branding Mistakes Businesses Make And Its Implications
There are some common mistakes that big and small businesses make when they set their branding goals and invest their time and money to build a recognizable brand.
Branding efforts stop at logo design
When using your favorite cab service,...
3 Advantages of Partnering With Small Branding or Creative Agencies
When launching a new brand or re-branding an existing one, any business would want a reliable and good branding agency to partner for success. But it doesn’t always have to be a big creative agency. When it comes to quality of work, small can...
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